5x Platinum “Gucci Gang" — Songwriter Royalties

Description

This catalog features tracks from rising hip-hop star Lil Pump, including the wildly popular 5x Platinum single “Gucci Gang,” produced by Bighead. As the winning bidder, you’ll collect public performance royalties for the copyright lifetime of “Gucci Gang,” and other included tracks.

Not surprisingly, streaming is the leading income source with 60% of last year’s income. International earnings are the second-leading source with 37% of last year’s revenue, which is up significantly compared to the previous time frame.

Released in 2017 on Lil Pump's debut, self-titled album, “Gucci Gang” boasts an extraordinary streaming presence with over 980+ million streams for the official YouTube video (with other versions taking that number to over a billion) and 520+ million spins on Spotify. Cumulatively, “Gucci Gang” has well over 1 billion streams across multiple platforms to date.

The track is Lil Pump's highest-charting single thus far on the Billboard Hot 100, peaking at No. 3. “Gucci Gang” has since charted in over 22 countries, in addition to receiving Gold and Platinum certifications in eight countries. Check out how producer, Bighead created the catchy beat for Lil Pump. Following its initial release, the track sparked a pop culture tidal-wave, spawning numerous memes across social media, a reference on hip-hop legend Eminem’s most recent album Kamikaze, and even a parody sketch on NBC’s Saturday Night Live.

Not to be overlooked is “Overdose” from up-and-coming hip-hop artist YoungBoy Never Broke Again. Released in 2018, “Overdose” brought in 32% of the last year’s earnings. Other top titles in this collection from Lil Pump’s debut album Lil Pump include “Molly,” “Crazy,” and “Youngest Flexer,” — combined they account for 9% of revenue.

Key Drivers

Streaming/Gen-Z. According to a recent study, Fluent uncovered millennials and Gen-Z as the primary users of, subscription services like Apple Music and Spotify. At 19 years-old himself, the majority of Lil Pump’s following fall within his same age range and demand for his catalog on streaming sources follows suit. For example, as of November 11th, 2019, music from Lil Pump is included on 16,028 playlists on Spotify, reaching an audience of over 49 million listeners. 

Hip-Hop/Streaming. This catalog is a perfect example of two trends: hip-hop and streaming's growth worldwide. According to BuzzAngle's 2018 Year-End Report, hip-hop is the most popular genre of music in the U.S. The driver for the increase is streaming. Hip-hop/rap tracks accounted for more than a quarter of all on-demand plays on music streaming services in the US in 2018. This is good news for you as streaming accounts for the vast majority of royalties for this asset.

New Releases & Tours. Lil Pump is rumored to have a new album set to drop by the end of 2019, with several tracks produced by frequent collaborator Bighead. Lil Pump is also scheduled to perform at two festivals in Australia in November, as well as the Rolling Loud festival in Los Angeles in December with big names like Chance the Rapper, Lil Uzi Vert, Machine Gun Kelly, among others.

YoungBoy Never Broke Again also just released an album AI Youngboy 2 on October 21, 2019, and the album debuted at No. 1 on Rolling Stone's 200. While these new songs are not included in this auction, new releases can help boost an artist's back catalog like this offering. that features both Lil Pump and YoungBoy Never Broke Again's earlier works. 

The release of new music and live performances draws discovery among first-time listeners and re-engages existing fans.