90’s Hip-Hop Legend O.C.

Description

Now is your chance to own a piece of hip-hop history! This catalog features works from legendary artist O.C., who debuted in 1991 in the Brooklyn underground hip-hop scene. As a member of multiple renowned underground hip-hop crews—including Diggin’ In The Crates Crew (D.I.T.C) and Crooklyn Dodgers '95—O.C. has worked alongside such legends as Rakim to Nas and more.

This auction includes O.C.’s music dating back to the D.I.T.C debut album Word… Life. In 1994 the album peaked at No. 34 on Billboard’s Top Hip-Hop/R&B Albums. Word… Life features this listing’s highest earning song—“Time’s Up”—which was most notably featured as the instrumental track behind a popular rap-battle in Eminem’s film Eight Mile. Since its release, the work has been sampled in numerous hip-hop tracks, including Mos Def’s 1999 work “Hip-Hop.” "Time’s Up” contributes to 67% of this catalogs historical earnings.

Other works featured on the album Word… Life include top earners “Ma Dukes” and “Born 2 Live.” In the last 12 months, both tracks have seen impressive growth. This listing also includes O.C.’s hit-single “My World” from his second studio album Jewelz. In 1997, this album peaked at No. 16 on the Billboard Top Hip-Hop/R&B Albums. In the last 12 months, “My World” has contributed to 11% of this catalogs earnings and shown substantial growth.

Key Drivers

Film Placements. This catalog benefits from placements in multiple films, from Eminem’s Eight Mile to Ice Cube’s Dangerous Ground and even Spike Lee’s Clockers. The film Eight Mile—staring hip-hop superstar Eminem—contributes nearly 50% of this catalog's historic earnings. The film regularly receives airtime on MTV and BET. Any time the film streams on iTunes, Amazon Prime, YouTube or more, you earn!

Longevity. “Time’s Up” was written more than 24 years ago and has been collecting royalties for nearly as long. This demonstrates the longevity and impact O.C. has had on hip-hop worldwide. Industry-wide, Catalog Music (music released more than 18 months ago) and "Deep Catalog" (music released more than 3 years ago) together represent over 60% of music streamed today.

Streaming. Top earners in this catalog include “Time’s Up,” “My World” and more. Any time one of these tracks is streamed on Spotify, Pandora, or Apple Music, you earn. On the streaming platform Spotify, artist O.C. has over 143,000 monthly listeners. The track “Time’s Up” itself has over 1.7 million streams and counting, while “My World” follows closely behind at just over 1 million. O.C. is also featured on “I Love My 90’s Hip-Hop” playlist with nearly 1,000 followers. This is good news for you, as it exposes O.C. to new listeners & potential fans. In the last 12 months, top earner “My World” grew 27%.

BUYBACK OPTION

The seller has the option to repurchase the royalty share from the winning bidder, for two years after the sale, for 150% of the final auction price.