Christian Rock From We Are Messengers

Description

Here’s an opportunity to invest in two hit Christian Rock singles from the prolific band We Are Messengers. 

LISTING HIGHLIGHTS:

• Life of Rights investment term
• Exceptional radio play and growing streaming
• Mix of older and newer tracks 

FINANCIAL HIGHLIGHTS:

Radio play drives the majority of this catalog’s earnings, contributing 81% in the last 12 months.. Streaming follows with 11% of the last four quarters’ earnings.  

ABOUT THE CATALOG: 

This two-song catalog from powerful Christian rock group We Are Messengers has accumulated approximately 24 million Spotify streams to date—yet it still earns primarily from radio play. 

The track “Maybe It’s Ok” accounts for 88% of the last 12 months’ earnings. This self-acceptance anthem has garnered a significant and loyal following, leading to the creation of Maybeitsok.com, a resource for those seeking to share their personal stories of struggle and looking for support through difficult times. 

After debuting as a single in 2018 and landing at No. 5 on Billboard’s Hot Christian Songs chart, the track went on to be included on the band’s most recent album in January 2020, Power. 

“Magnify”—the older of the two singles included in this auction released in 2016—brought in 12% of the last 12 months’ earnings and accounts for 62% of all-time. It was also a Billboard Christian Airplay top-10 hit.

We Are Messengers was nominated in 2016 for a GMA Dove Award as “New Artist of the Year” and continues to produce new music while engaging heavily with fans. In 2019, the band played for over half a million people across 40 states and in five different countries.

Key Drivers

Radio Play. Radio is the largest source of revenue, accounting for 82% of this asset’s income to date. As the winning bidder, you will collect the radio royalties as they continue to be reported.

It’s important to take into consideration that these radio royalties will begin to taper off. However, songs that experience significant radio play can often build a foundation of streaming and other types of income as the radio royalties slow down. For this collection of songs, streaming accounts for 8% of the catalog's royalties thus far.

New Releases. We Are Messengers just recently released a new album Power in January 2020. While only one of the songs from the album is included in this auction, new releases can help boost an artist's back catalog. The release of new music draws discovery among first-time listeners and re-engages existing fans.