Drake's Platinum Track “Furthest Thing”

DESCRIPTION

This single-song auction features public performance royalties for the hit “Furthest Thing” from hip-hop superstar Drake.

Released in 2013 “Furthest Thing” peaked at No. 56 on Billboard Hot 100. Interestingly, Drake sampled a portion of a 1990s gospel song (titled “Hold On, for We're Going Home”) within this hip-hop track. That gospel sample is the backbone of “Furthest Thing” -- click here to hear the comparison.

“Furthest Thing” is certified-Platinum by the RIAA and has over 83 million spins on Spotify. What’s more, is Drake holds the record for the most-streamed artist in the world with 8.2 billion streams in 2018 alone. This is good news for the winning investor as streaming accounts for 76% of this song’s earnings in the last 12 months.

The song was featured on Drake's fourth studio album, Nothing Was the Same -- which debuted at No. 1 on the Billboard 200 and is quadruple-Platinum certified. The album was also nominated for Best Rap Album at the 2014 Grammys.

KEY DRIVERS

Hip-Hop & Streaming. Hip-hop overtook rock in 2017 as the most popular genre of music in the U.S. In the first half of 2018, it accounted for 31% of all music consumption. According to the Nielsen report, total consumption of Urban songs (Hip-Hop/Rap and R&B) grew by 18% in both sales and streams.

"Furthest Thing" is a perfect example of these two trends: hip-hop and streaming's growth worldwide. Streaming accounts for 76% of this song’s earnings in the last 12 months. As 2015 and 2016’s most-streamed artist, Drake, took home the crown once again in 2018 with 8.2 billion streams in 2018 alone. The Canadian rapper is now Spotify's most-streamed artist of all time. This is good news for you, as it exposes Drake and his songs to new listeners & potential fans.

Drake’s Massive Popularity. In June 2018, the RIAA announced that Drake is the top-certified singles artist ever with 142 million certified units. Drake also holds a number of historic Billboard chart records including Most Simultaneously Charted Hot 100 Titles, Most Top 10 Hot 100 Debuts in a Week, Most Hot 100 Top 10s Among Solo Males and many more. Click here to view the full list.

Drake just recently released a new album and while he is not currently on tour, he did just wrap up a hugely successful world tour which consisted of a week residency at Europe’s top-grossing concert venue, London’s famed O2 Arena. While new songs are not included in this auction, the release of new music and active tours reengages existing fans and draws discovery among new fans.