G.I. Gospel Hit “I’m Ready” & More

Description

Up for auction are multiple tracks from the Stellar and Dove Award Nominated group G.I. This collection features their breakout hit single “Pray and Don’t Worry” which, following its 2015 release, appeared in the Top 10 on both Billboard’s Gospel Airplay and Hot Gospel Songs charts. The track contributes to nearly half of historic earnings.

Recent earnings are driven by another hit track released in 2018, “I’m Ready." The third single from G.I.’s Top six Billboard Album Winning, the track has experienced substantial radio play, contributing to growing radio earnings for the catalog – up 15% over the prior period. In the last 12 months alone radio revenue for “I’m Ready” made up nearly half of the earnings.

It’s important to note that the majority of revenue for this catalog comes from radio royalties – at 96% of recent earnings. Songs that experience significant radio play can often build a foundation of streaming and other types of income as the radio royalties slow down. Though radio royalties are continuing to grow, streaming sources are showing promising growth as well – up 34% over the prior period.

This collection also features earnings from the gospel track “Through It All” from Tamela Mann featuring Timbaland. The track peaked at No. 3 on Billboard's Gospel National Airplay chart and collected 38% of revenue in the last 12 months.

Key Drivers

Radio/Age-Diversity. Radio is the largest source of revenue for this catalog to date, accounting for 96% of historic royalties. Though radio royalties for this catalog are currently growing, in part due to the success of recent release “I’m Ready,” they could eventually begin to level off.

However, because of the diversified song ages in the catalog, the earnings indicate streaming growth. The 2015 release “Pray and Don’t Worry” experienced significant radio play immediately following its release, now earnings have pivoted to include streaming sources. 2018 release “I’m Ready” drove another spike in radio earnings – its initial success on radio outlets helped lay a foundation for streaming.

Historically, streaming brought in 3% of royalties. In the last 12 months, streaming royalties are now seeing a 34% increase in earnings over the prior period. As radio royalties begin to slow down, other income sources (streaming) begin to increase.