Grammy-Winning Christian Hip-Hop

This catalog features tracks by the Christian hip-hop artist TobyMac. In the last 12 months, this catalog collected $849 in royalties.

With over 1 million monthly listeners on Spotify, TobyMac released this catalog’s top earner “Eye On It” as a single for his hit album “Eye On It.” The success of this album was heavily influenced by the hit track.

The album featuring this catalog’s top-earning track “Eye on It” received a great deal of recognition in the contemporary Christian world. In 2013, it received a Grammy for Best Contemporary Christian Music Album. The album also earned a Billboard Music Award for Top Christian Album as well. The track is RIAA certified gold in the US, having sold over 500,000 units.

Over 42% of royalties collected by the track “Eye On It” come directly from live performance. Performing artist TobyMac is currently touring and has developed a large fan base in the Christian hip-hop community. TobyMac has been touring since his first album release in 2008. And you’ll see that “Eye On It” has been consistently earning through live performance since it’s release in 2012.

Key Drivers

Live Performance This catalog is driven by two significant earners. “Eye On It” accounts for 95% of all royalties, while “First Noel” collects 5%. The track “First Noel,” released in 2011, grew over 75% in the last 4 quarters.

One unique aspect to this catalog is that nearly 42% of royalties collected by the track “Eye On It” come directly from live performances by artist TobyMac himself. TobyMac tours actively, driving a consistent trend in royalty payments for this track. It’s important to note that if TobyMac stops touring, the earnings from these live performances could diminish.

Streaming These tracks also collect from streaming platforms like YouTube, Spotify, and Apple Music. YouTube makes up nearly 10% of all streaming earnings for the track “Eye On It” while Spotify makes up over 6%. Currently, the music video for the track “Eye On It” has over 4 million streams on YouTube.

TobyMac is featured on a variety of Spotify curated playlists such as “Top Christian,” which has nearly 150,000 followers. This artist is actively touring, contributing to over 42% of the royalty earnings for this catalog.

TV Placements Top earner “Eye On It” also collects royalties from TV placements on The CW series 90210 and more. Anytime this placement airs on TV, you earn royalties.

The track also received a placement in The CW series “Oh Sit”–an hour-long game show that debuted in 2012. The series is described as a high-octane musical chairs competition that features recognizable musical guests such as Chiddy Bang and The Ready Set.

What is being sold?

10 years of payments derived from 100% of the seller's interest in the publisher's share of public performance royalties attributable to the seller's catalog of musical works. See the “Financials” tab for a full track list.

How does this asset make money?

Every time “Eye On It” or any song from this catalog is streamed online through platforms like Pandora and Spotify, or is played on the radio, you earn royalties. If any of them are covered by another artist, you earn royalties.

Royalty Exchange will administer quarterly payments from BMI. The first distribution for the period ending June 2018 will be paid in July.

About the Royalty Distributor

BMI represents more than 10.5 million musical works created and owned by more than 700,000 songwriters, composers and music publishers. BMI supports businesses and organizations that play music publicly by offering blanket music licenses that permit them to play more than 10.5 million musical works.