Hip-Hop: Sales & Streaming
Collect sales and streaming royalties generated from this catalog of hip-hop tracks featuring hot hip-hop artists Earlly Mac, Grammy-nominated Big Sean, A$AP Ferg and more.
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- Closed February 1, 2018
- Life-of-rights term
- Sound Recording
- EMPIRE
About This Auction
- $3,281
- Sound Recording
- Sales
- No
- Distributors
- EMPIRE
- Sources
- Internet Streaming, Digital Downloads
- Life of author + 70 years
- First Payment
- February 2018
- Starting Price
- $9,000
- Bidding Increment
- $500
- Closing Price
- $24,500
- End Date
- February 1, 2018, 2:00 PM MST
- Buyer Fees
- None
Description
Up for auction are the sound recording royalties from a catalog of hip-hop music featuring artists like Earlly Mac, Big Sean, Reese and A$AP Ferg. As the winning bidder you will earn royalties anytime music from this catalog is streamed or digitally downloaded. In the last year, this collection of music has earned $3,281.
Historically, streaming sources account for 65% and downloads 35% of the catalog's income. Yet, you'll notice a clear shift in the recent years, specifically in the last 12 months — streaming now brings in 95% of the catalog's earnings. Not only that, but newer streaming services like Soundcloud and Tidal are emerging income sources for these recordings. Royalties from Soundcloud and Tidal account for 26% of royalties over the last year.
The highlight of this catalog is the hit song “Do It Again,” released on Earlly Mac's God Knows EP, and features multi-Platinum selling artist Big Sean. The track itself peaked at No. 6 on the Billboard Twitter Emerging Artists chart, and brought in 57% of the catalog's earnings last year. Also included in this asset is “Do It Again Remix” with Big Sean again, along with additional hip-hop artists Reese and A$AP Ferg.
This catalog features other Earlly Mac titles such as “Naturally,” “Be Ok” featuring Trinidad James, “Room 4 U” with Jay IDK and “Big Bank” with Bizzy Crook.
Key Drivers
Hip-Hop & Streaming. Hip-hop overtook rock in 2017 as the most popular genre of music in the U.S., accounting for 24.5% of all music consumption. The driver for the increase is streaming. According to BuzzAngle’s 2017 Music Report: Urban songs (Hip-Hop/Rap and R&B) were the most streamed songs in 2017, accounting for 32% of all streams.
What's exciting is that this catalog is a perfect example of these two trends: hip-hop and streaming's growth worldwide. Streaming sources account for the majority of the catalog's income with 95% of last year's royalties. Spotify, Soundclound, and Tidal are the largest streaming sources — combined they brought in 50% of the catalog's income last year. With Soundcloud accounting for 21% of the last 12 months earnings, it's worth mentioning that Earlly Mac has nearly 12,000 followers on the platform.
New Release. Earlly Mac just released a new single on January 10, 2018. A new release can bolster an artist's back catalog by drawing interest from first-time listeners and re-engaging existing fans.
What is being sold?
100% of the seller's interest in the sales, streaming, and related royalties attributable to the in the seller's catalog. See the “Financials” tab for a full track list.
How does this asset make money?
Every time “Do It Again” is streamed on demand or digitally downloaded through sources like Apple Music, Spotify, Soundcloud etc., you will earn money. EMPIRE makes payments monthly and the first distribution you will receive is February 2018.
About the Royalty Distributor
EMPIRE is an American distribution company and record label founded in 2010. EMPIRE provides digital distribution to major streaming platforms and online retailers. They are the go-to digital distribution company for independent artists and record labels to get their music out onto major platforms.
Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.
Financials
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Earnings over time, and where they came from.
FAQ
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Answers about the term, the bidding and the royalties.
Media
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Videos, audio and images from the catalog.
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