Juliana O’Neal: Decade-Old Latin Hit “Estupido”

Description

Released in 2010, this near-decade old Latin pop hit continues to drive consistent earnings nearly 10 years after its initial release.

This streaming-driven catalog is built on the success of the Dominican-Pop artist, Juliana O’Neal hit “Estupido.” O’Neal alone boasts a large following on streaming-platforms YouTube, Pandora, and Spotify, with nearly 15,000 monthly subscribers on the latter. To date, earnings from YouTube make up 61% of historic revenue for this decade-old collection. In fact, “Estupido,” claims over 2.9 million spins on YouTube alone.

A unique feature of this collection is its impressive consistency and the last 12 months, radio earnings for this collection are on the rise! In 2018, radio earnings saw a resurgence, demonstrating the track “Estupido”’s continued relevancy nearly a decade after its release.

Key Drivers

Dollar Age. This catalog has a Dollar Age of approximately 9.58 years. As the royalties earned in the last 12 months came from “Estupido,” this collection has earned royalties for more than – 9 years. A high Dollar Age like this suggests stability and longevity.

“Estupido" was released in 2010 and royalties continue to remain consistent nearly a decade later. A catalog containing mature works with consistent (and even growing earnings) is something worth noting as an investor. This can help sustain a catalog's earnings moving forward.

Latin/Pop. According to the BuzzAngle 2018 Music Report, pop titles were the second-most streamed songs last year, representing 19.3% of all streams, up from 15.6% in 2017. Streaming accounts for 87% of this pop catalog's earnings last year — and its income is impressively consistent over the prior year — showing a 4% variation over the previous four quarters. Consistency in a collection of this age is certainly something worth noting as an investor.

Radio. Radio is the second-largest source of revenue for this catalog, accounting for nearly a quarter of historic royalties. Although radio royalties are still being generated, they could eventually level off. What’s interesting is, nearly a decade after it’s release, “Estupido” experienced a radio resurgence in the last year, and radio as a source is now on the rise! Typically, songs that experience significant radio play can often build a foundation for other types of income, like streaming. A resurgence like this indicates continued relevancy.