Sales & Streaming: Hip-Hop Catalog
These royalties are generated from a collection of hip-hop tracks, featuring a dance hit “Sin City” from hip-hop artist Chrishan.
- Closed February 9, 2018
- Life-of-rights term
- Sound Recording
- TuneCore
About This Auction
- Sound Recording
- Sales
- No
- Distributors
- TuneCore
- Sources
- Internet Streaming, Digital Downloads, etc.
- Life of author + 70 years
- 50% of Last 12 Months' Royalties
- $36,743
- First Payment
- March 2018
- Starting Price
- $54,000
- Bidding Increment
- $1,000
- Closing Price
- $92,000
- End Date
- February 9, 2018, 3:09 PM MST
- Buyer Fees
- None
Description
Up for auction are sound recording royalties produced by a hip-hop catalog featuring the artist Chrishan. These earnings come from the digital download and streaming of the included songs. Over the last 12 months, this collection of music earned $36,743.
This catalog’s royalties have increased dramatically in the last 12 months, and the reason behind the increase is the song “Sin City.” Released in 2015, “Sin City” gained viral notoriety in 2017 for its use in choreographed music videos. The song spawned the “Sin City Challenge” and fans began streaming and downloading the song to use in recorded dance videos, which subsequently were posted to YouTube along with other online streaming and social media sites.
As a result, streaming royalties for “Sin City” increased beginning in April of 2017 and skyrocketed in July. Between April and November 2017, the song earned $27,974. Apple Music is the driving income force for both “Sin City” and the catalog overall with 51% of royalties in the last 12 months. Spotify is the second leading income source for the catalog with 25% of earnings in the same time period. “Sin City” has garnered nearly five million spins on Spotify and the lyric video has almost 3 million listens on YouTube.
Thanks to the viral rise of “Sin City,” other songs in this catalog have also seen growth. Additional Chrishan singles -- “Idfc.,” “Do It All Over,” and “Here 4 Ya” -- all saw notable growth in the last 12 months, although not nearly at the same rate as “Sin City.”
Key Drivers
Viral Popularity. The sudden and incredible surge in popularity of “Sin City” is a factor to consider with this asset. When a song goes “viral” it appeals to the masses and is easily shareable among fans and interested listeners. This cause and effect is evident in the spike in royalties for the catalog and "Sin City." The song saw over 12,000% increase in its earnings compared to the previous 12 months. This increase in royalties was thanks to the song's "viral" use in dance videos. It’s important to keep in mind that with any viral trend, popularity may not be sustainable.
Hip-Hop & Streaming. Hip-hop overtook rock in 2017 as the most popular genre of music in the U.S., accounting for 24.5% of all music consumption. The driver for the increase is streaming. According to BuzzAngle’s 2017 Music Report: Urban songs (Hip-Hop/Rap and R&B) were the most streamed songs in 2017, accounting for 32% of all streams.
What's interesting is that this catalog is a perfect example of these two trends: hip-hop and streaming's growth worldwide. Streaming sources account for the majority of the catalog's income with over 83% of last year's royalties. Thanks to “Sin City” and its viral popularity, Apple Music, and Spotify are the largest streaming sources — combined they brought in 76% of the catalog's income last year.
What is being sold?
50% of the seller's interest in all royalties (except synchronization, and collected by SoundExchange), attributable to the listed in the tracklist on the “Financials” tab.
How does this asset make money?
Every time the “Sin City” is streamed on demand or digitally downloaded through sources like Apple Music, Spotify, iTunes, GooglePlay, etc., you will earn money. Royalty Exchange will administer royalties from Tunecore to the buyer on a monthly basis and the first payment will be March 2018.
About the Royalty Distributor
TuneCore is a New York-based independent digital music distribution service, founded in 2005. TuneCore offers musicians and other rights-holders the opportunity to distribute and sell or stream their music through online retailers such as iTunes, Spotify, Amazon Music, Google Play, Tidal, and others.
Historic royalty income is no indication of future royalty income. Future royalty income is dependent upon future sales and licensing revenue generated by the sound recordings or compositions associated with this listing.
Financials
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Earnings over time, and where they came from.
FAQ
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Answers about the term, the bidding and the royalties.
Media
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Videos, audio and images from the catalog.
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