Jerry Garcia's Cherry Garcia - Trademark Royalties

This listing includes royalties from Cherry Garcia, Ben & Jerry's tribute to Jerry Garcia of the Grateful Dead.

With a 37.88-year Dollar Age, a 0.85% Compound Annual Growth Rate (CAGR) over the past five years, and Last 12 Months' earnings fluctuating only 8% from the 3-Year Average, the catalog showcases strong and stable revenue.

Regularly ranked among the top ice cream flavors, its connection to the Grateful Dead further enhances its enduring appeal.

"Cherry Garcia" is one of Ben & Jerry's most iconic ice cream flavors, introduced in 1987 as a tribute to Jerry Garcia, the lead guitarist and vocalist of the legendary rock band the Grateful Dead. Suggested by a fan and officially approved by Garcia's estate, the flavor combines cherry ice cream with whole cherries and fudge flakes, offering a balance of sweetness and richness. It quickly became a bestseller and remains one of the company's longest-running flavors, with variations like a frozen yogurt version.

Its connection to the Grateful Dead has given it significant cultural impact, symbolizing the countercultural movements of the 1960s and 1970s and exemplifying Ben & Jerry's tradition of blending music, pop culture, and food. Though not awarded in a traditional sense, "Cherry Garcia" has received countless accolades from fans and critics, consistently featuring on "best ice cream" lists and maintaining its status as a staple in the ice cream world.

What Is Being Sold. Thirty years of payments generated by 8.7% of the seller's interest in the domestic (U.S. only) royalties derived from the licensing of the Cherry Garcia trademark.

About the Asset. Officially released in 1987, Cherry Garcia is a nod to the celebrated and acclaimed guitarist/songwriter Jerry Garcia, along with his band the Grateful Dead. The flavor was an instant hit. Over 30 years later, it remains one of Ben & Jerry’s most popular and “longest-serving” products.

How The Asset Earns. These consistent earnings come from the licensing of the Cherry Garcia trademark. This means the winning bidder will earn royalties from the gross sales of all Cherry Garcia-related products under the Ben & Jerry’s line. Currently, Ben & Jerry’s offers five variations of the Cherry Garcia flavor: ice cream, frozen yogurt, ice cream treats, non-dairy and light ice cream, along with merchandise. Essentially, whenever Cherry Garcia ice cream (or any of its variations) is sold, you'll earn royalties. 

Special Note. A portion of the proceeds from this listing will support the production of the next music release project produced by Jerry Garcia Music Arts. Jerry Garcia Music Arts is an environmentally conscious, mission-based, music and arts entertainment services company.

Similar Listings.  Recently an 11% share of the seller's interest was sold via Asset ID #5884 for $88,000 with a 10-year term. 

This catalog will not be automatically added to the Secondary Market of The Exchange. The winning bidder can contact Royalty Exchange to relist.