Brandon Beal - Sound Recording Royalties

Brandon Beal’s catalog is a global, social-first earner: it doesn’t just live on DSPs, it shows up where culture spreads fastest (Spotify and user-generated platforms). That mix is exactly what you want as an investor: repeatable streaming demand plus “built-in marketing” from fans using the music in their own content.

From 2020–2024, the catalog generated $151.9k (avg. $30.4k/yr) with one clear breakout year and then a return to durable baseline levels:

• 2020: $25.2k (establishes the floor)
• 2021: $23.0k (slight normalization)
• 2022: $49.3k (+114% YoY) — a true breakout/resurgence moment
• 2023: $29.0k (post-peak normalization)
• 2024: $25.3k (stabilizes right back near the long-run floor)
• 2025 (H1): $10.6k already booked

The key takeaway: after a major surge in 2022, the catalog didn’t “die off”, it reverted to a consistent earning base around the mid-$20k range, which is what you want to see from music with established demand.

Where Brandon is biggest (and why that matters)
This is not a one-market story, Brandon’s revenue is spread across major, monetizable territories, led by:

• Denmark: $27.2k (16.7%)
• Germany: $17.9k (11.0%)
• Next tier: Brazil ($9.7k), China ($9.0k), South Korea ($7.0k), UK ($5.7k), Japan ($4.9k).

That US + Northern Europe anchor (especially Denmark/Germany) is a strong signal of export strength; he’s not only “local-famous,” he’s earning meaningfully in the world’s biggest and most reliable digital markets.

Why the audience likes him (what the data says)
The platform mix basically screams: people don’t just listen—they use the songs.

Across the catalog’s total earnings, the biggest monetization channels are:

• Spotify: $48.6k (29.9%)
• Meta (Facebook/Instagram): $42.0k (25.8%)
• YouTube: $41.2k (25.3%)
• Then: Apple Music ($12.4k), VEVO ($7.1k), TikTok ($3.7k).

When Meta + TikTok are this meaningful, it usually indicates the music is content-friendly: hooks that work in short clips, dance/party energy, and replayable moments, exactly the traits that drive repeat consumption and keep older tracks circulating.

The “hit engine” inside the catalog
This catalog is led by two major tentpoles:

• “Twerk It Like Miley”: $97.2k (about 59.8% of total historical earnings)
• “Drop That Booty Down Low”: $51.1k (about 31.4%)

Together, those two titles account for ~91% of total historical earnings. For an investor, that’s a clear thesis: you’re underwriting enduring hits that have already proven they can travel internationally and monetize across streaming and UGC ecosystems.

Download the investment memo for an in-depth analysis of this asset.

Brandon Beal is a renowned American singer, songwriter, and producer based in Denmark.

“Twerk It Like Miley” is Brandon Beal’s 2014 single, featuring Danish pop star Christopher and produced by Danish DJ Hedegaard. Released on May 5, 2014 and later included on Beal’s 2016 album Truth, the song debuted at No. 1 on Denmark’s official singles chart (Tracklisten). It went on to win multiple honors at the 2015 Danish DeeJay Awards—including Danish DeeJay Favorite, Dancechart.dk Award, and Danish Urban Release of the Year—and earned multi-platinum certifications in Denmark and the Philippines, along with gold certifications in markets including Indonesia, Taiwan, and Thailand. “Golden,” also featured on Truth, includes vocals from Danish pop group Lukas Graham and achieved significant success in Scandinavia, reaching No. 1 on the Danish Singles Chart, charting in multiple European territories, and earning 2× Platinum certification in Denmark.

“Drop That Booty Down Low” is a dance-oriented pop featuring Danish artist Christopher and producer Hedegaard, released on July 22, 2016. The song’s upbeat, club-ready energy and provocative title have made it a frequent selection for dance content and social media reels, with hundreds of thousands of user-generated videos using the track as audio on Instagram alone.

Exchange Rates. Royalties for this asset are reported by UMG Denmark in Danish Kroner (DKK). To calculate royalty payments in U.S. Dollars (USD), Royalty Exchange applies the average historical exchange rate for the distribution month (via X-rates.com).

Future royalties will be paid to Royalty Exchange in Danish Kroner (DKK) converted to USD upon receipt, and then paid in USD to the buyer. The receiving bank may increase the exchange rate by up to 2.5% as a transaction fee.

Earnings Note. 1H2022 royalties include $18,304 in payments from Meta (the parent company of Facebook and Instagram) for the song “Drop That Booty Down Low.” Any similar payments in the future will be owed to the buyer.

Earnings Note. The earnings for this asset reflect net amounts after deductions paid to other producers. These deductions are labeled as “Third Party Payments” in the raw earnings data. The deductions are also reflected in the negative “Unreported territory” sections of the bar graph below.