Lithuanian Pop, Rock & Children’s Music - Label Royalties

Muzikinė Partija is one of Lithuania's largest and most established independent record companies. The catalog spans Lithuanian pop, rock, and children's music across nearly 2,000 recordings, with earnings spread broadly across the roster. The top five tracks account for just 13% of trailing twelve-month earnings, with the remaining 87% coming from the rest of this expansive and diverse catalog. 

The catalog's dollar age of just over 17 years means earnings are coming from recordings that have already proven they can hold an audience over the long term. Streaming is a more recent chapter: the label first distributed its catalog to digital platforms in 2018, so earlier years reflect a catalog still being loaded onto services and are not representative of the current business. The most recent three years show the income profile after that ramp matured.

Across that window, earnings moved from $35,634 three years ago to $38,371, then $42,683, and $48,733 in the trailing twelve months — an 11% compound annual growth rate, with a 14% gain in the most recent year. These figures exclude a one-time $3,956 payment recorded in November 2025 from an AI training license.

This catalog offers a seasoned, diversified base of recordings with audience habits already established, growing at a double-digit pace without leaning on any single track or chart cycle.

Muzikine Partija was founded in September 1999 in Vilnius, Lithuania, and is one of the country's largest independent record labels. The catalog spans pop, rock, and children's music, with a roster of established and commercially successful Lithuanian artists across multiple generations.

Pop and rock: Radzi, a pop singer who finished as runner-up on LNK's televised talent competition "Kelias i zvaigzdes" (Road to the Stars). He performs in the schlager tradition — a sentimental, melody-driven style of European pop that remains popular across the Baltics and Central Europe. Signature tracks in the catalog include "Cigono Meile" and "Ka Daryt." Radzi currently has 25.2K monthly listeners on Spotify.

Ruslanas Kirilkinas, a Lithuanian pop singer who won the Lithuanian TV music reality show "Muzikos Akademija" in 2009 and was a semifinalist on Finnish Idols in 2007. His catalog includes "Prisiglausk," "Jei Gali Atleisk," and "Nebepaleisk." He currently has 16.5K monthly listeners on Spotify.

16Hz, a Kaunas-based pop group formed in 1994 by brothers Robertas and Petras Jucevicius and one of Lithuania's longest-running hit-makers. Catalog hits include "Tau Mano Mintys," "Iseinu I Vakara," and "Salia Kelio Karcema."

Aleksandras Makejevas, a prolific singer-songwriter, producer, and novelist. Active in the Lithuanian music scene since 1991, he came up through the underground rock bands of that era. Well-known tracks include "Gelbek Save," "Tevelis," and "Tu Ir As (Tas Ilgas Kelias...)."

Vaidas Baumila, who represented Lithuania at the Eurovision Song Contest 2015 in Vienna alongside Monika Linkyte. Europe's largest annual televised music competition. Baumila currently has 117.1K monthly listeners on Spotify, and his track "Myliu" is a signature recording in the catalog.

Children's music: Kose Malose, a Lithuanian children's content brand offering songs, fairy tales, karaoke, and lullabies. Its YouTube channel has approximately 327,000 subscribers and more than 165 million lifetime video views. Notable recordings in the catalog include Lithuanian-language adaptations of classic fairy tales such as "Batuotas Katinas" (Puss in Boots), "Pelene" (Cinderella), "Joniukas Ir Grytute" (Hansel and Gretel), and "Raudonkepuraite" (Little Red Riding Hood).

Tele Bim-Bam, one of Lithuania's most beloved children's entertainment brands and home to catalog staples "Muse" and "Kaledos!" The TV show first aired on LRT (Lithuanian National Radio and Television, the country's public broadcaster) on January 1, 1990, accumulating 313 hours of air time through its 20th anniversary. In January 2023, Tele Bim-Bam received the "For services to Lithuanian music" honor at the M.A.M.A. Awards (Music Association of the Year Awards), Lithuania's leading annual music industry awards ceremony, broadcast nationally by TV3 Lithuania.

Dainu Darzelis, a contemporary Lithuanian children's music project covering classic songs, lullabies, and holiday material. Notable tracks include "Balioneliai," "Vire Vire Kose," and "Jurgeli Meistreli."

Earnings Note. The November 2025 U.S. domestic earnings include a one-time $3,956 payment from ElevenLabs, categorized as an "AI License." This payment is not expected to recur. Excluding it, the trailing twelve months (LTM) earnings total $48,733.

Earnings Note. The earnings for this asset reflect net amounts after deductions paid to other producers or artists. These deductions are labeled as “Unreported territory” in the bar graph below.

How This Investment Works. As the winning bidder, you will collect 100% of payments until you receive the fixed amount of $200,000 from this asset. 

Early Repayment. The seller of this asset can repay the remaining advance balance at any time. For example: If after two years, this asset has paid you $130,000 and the seller wants the royalty stream back, they can pay you $70,000 to reclaim the royalties.

This catalog cannot be added to the Secondary Market of The Exchange.