VINIA, TV News, Late-Night, & more - TV Cues

In late 2024, a national health-supplement infomercial called VINIA started airing across US cable. Its bed music was "Ocean Winds," a production-music cue that had earned $3 across all prior distributions. Six months later, the same cue paid $2,850. That is what a single placement can do.

LTM earnings of $10,675 sit within about 2% of the prior twelve months. But under that number, everything has changed. Dr. Pimple Popper cues, the anchor from 2022 through 2024, have softened since their 2023 peak. VINIA moved in behind them. "Could Be Fun" now appears on 538 different commercial promo spots across CBS, ABC, Fox, and cable in the LTM alone. Other cues sit inside The Tonight Show Starring Jimmy Fallon, Jeopardy!, and KTLA 5 News.

Ninety-four percent of the LTM comes from TV and film. Ninety-seven percent is US. Every dollar comes from cue sheets, the ledgers ASCAP uses to log which piece of music played inside which episode or promo, and the earnings are spread widely enough that no single show carries the whole catalog. The economics are short-form: about three out of every five earnings dollars come from jingles, promo bumpers, and infomercial beds. These are high-frequency, low-per-play placements: ad breaks and cue-sheet entries rather than full scene scoring. Feature placements are under 10% of the mix.

The top track is 33% of LTM, and the top five are 76%. Sustaining the current run-rate depends on VINIA staying in rotation and on fresh placements landing to backfill older cues over time. But the pipeline cuts both ways. This catalog already has a footprint inside Comics Unleashed With Byron Allen — 74 promo placements and a $298 payment for "Final Goodbye" in Q3 2024. Comics Unleashed took over the CBS 11:35 pm slot from Colbert in May 2026, after this LTM window closed. If those old placements ride along into a nightly network airing, they could re-activate at a much higher frequency than syndication ever delivered.

Over the last three years, total earnings have held between $7,200 and $10,300, with 2026 tracking to a similar range. That is not luck. That is a composer landing new placements as old ones fade, and the bidder is really betting that the pipeline will continue.

The catalog is a production-music library built around commercial jingles, promo bumpers, and background cues written for TV placement. The tracks live inside cue sheets — the master lists TV networks and PROs use to log which piece of music played inside which episode or spot — and earn public performance royalties every time an episode airs, a promo runs, or an infomercial slot books.

Placements span reality, late-night, syndication, local news, and direct-response television. "Dr. Pimple Popper Cues" and related themes score TLC's series and its spinoffs. "Ocean Winds" is the bed music for the VINIA "Red Grape Circulation Superfood" campaign as well as the Billy Graham Classics and Jordan Rubin infomercial packages. "Could Be Fun" is a commercial bumper used across hundreds of network and cable promo spots. "Dreaming of Rainforest," "Sun Has Risen," and "New Digital World" are underscore cues placed inside The Tonight Show Starring Jimmy Fallon, Jeopardy!, and KTLA 5 News. "Final Goodbye" appears in both The Late Show With Stephen Colbert and the Comics Unleashed With Byron Allen promo package.

How This Investment Works. As the winning bidder, you will collect 100% of payments until you receive the fixed amount of $27,000 from this asset. 

Early Repayment. The seller of this asset can repay the remaining advance balance at any time. 

Earnings Note. Q3 2024, Q3 2025, and Q2 2026 domestic earnings were elevated by ASCAP jingle and infomercial payments across several cues. In Q3 2024, "On Fire" earned $2,271, "New Digital World" $1,455, and "Could Be Fun" $1,285, largely from commercial and promo placements. Q3 2025 was driven by "New Digital World" (~$1,150 from KTLA-5 News jingles) and "Final Goodbye" (~$800 from The Late Show With Stephen Colbert). Q2 2026 was driven by a $2,827 "Background Infomercial" placement of "Ocean Winds" on the VINIA campaign. Any similar payments in the future will be due to the buyer.

This catalog cannot be added to the Secondary Market of The Exchange.