Jerry Garcia's Cherry Garcia - Trademark Royalties

What Is Being Sold. Ten years of payments generated by 5% of the seller's interest in the domestic (U.S. only) royalties derived from the licensing of the Cherry Garcia trademark.

About the Asset. Officially released in 1987, Cherry Garcia is a nod to the celebrated and acclaimed guitarist/songwriter Jerry Garcia, along with his band the Grateful Dead. The flavor was an instant hit. Over 30 years later, it remains one of Ben & Jerry’s most popular and “longest-serving” products.

How The Asset Earns. These consistent earnings come from the licensing of the Cherry Garcia trademark. This means the winning bidder will earn royalties from the gross sales of all Cherry Garcia-related products under the Ben & Jerry’s line. Currently, Ben & Jerry’s offers five variations of the Cherry Garcia flavor: ice cream, frozen yogurt, ice cream treats, non-dairy and light ice cream, along with merchandise. Essentially, whenever Cherry Garcia ice cream (or any of its variations) is sold, you'll earn royalties. 

Special Note. A portion of the proceeds from this listing will support the production of the next music release project produced by Jerry Garcia Music Arts. Jerry Garcia Music Arts is an environmentally conscious, mission-based, music and arts entertainment services company.

Finally, as a special and exciting memento, the seller would like to include a unique piece of Jerry Garcia's artwork for the winner of this listing.

Similar Listings.  Recently an 8% share of the seller's interest was sold via asset id 5229 for $79,000. 

This catalog will not be automatically added to the Secondary Market of The Exchange. The winning bidder can contact Royalty Exchange to relist.